From writing code to teaching it on video, Aaron Francis has built a thriving audience by turning screencasting into a superpower. In this episode of plugin.fm, Aaron—developer, educator, and co-founder of Try Hard Studios—shares how screencasting became his most effective channel for teaching, connecting, and building trust with other developers. He unpacks what makes screencasting such a high-leverage tool, how it fits into your funnel, and why showing your face on camera matters more than ever in a world of AI-generated content.
Aaron walks us through his evolution as a content creator, from niche accounting courses to developer education that reaches thousands. You’ll learn how to create developer-focused videos that respect your viewer’s time, communicate personality, and actually get watched.
Whether you’re building a product, growing an audience, or just tired of writing blog posts into the void, this episode will help you use screencasting to stand out—and scale your impact.
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