Product-led content is essentially creating content educating people how to solve problems on topics that are directly related to your product, either showing people how they can solve problems with your product or getting your product in front of people who are kind of researching solutions. Learn how to create effective product-led content, connecting customer pains while naturally showcasing your product, with expert insights from Tom Whatley.
In this episode of plugin.fm, Patrick Rauland speaks with Tom Whatley, the founder and CEO of Grizzle, a content marketing agency specializing in driving organic growth for SaaS and tech companies. Tom shares his expert insights on how to develop a product-led content strategy that not only educates customers but also highlights your product as the solution to their problems.
Tom explains the concept of product-led growth (PLG) and how it differs from traditional marketing approaches, emphasizing the importance of creating content that aligns with customer pain points while naturally showcasing your product’s features. He provides actionable strategies for creating content that converts, particularly for bootstrapped companies with limited resources.
plugin.fm is brought to you by Freemius, your all-in-one e-commerce partner for selling software, plugins, themes, and SaaS. If you enjoyed this episode, head to plugin.fm to check out previous episodes.
plugin.fm is brought to you by Freemius, your all-in-one e-commerce partner for selling software, plugins, themes, and SaaS. If you enjoyed this episode, head to plugin.fm to check out previous episodes.
Episode Contributors:
Tom Whatley — Guest
Patrick Rauland — Host
Zee Hazan — Audio and video quality control
Egzon Salihu — Audio and video editing
Goran Mirkovic — Content research and preparation
Scott Murcott — Content QA
Stefana Zaric — Research and preparation